Branding

Logo

The logo is done with embedded name and tagline. Use with tagline whenever possible, unless the logo needs to be smaller than 100 px wide, in which case the tagline begins to get too small to read. The logo without the tagline may be better for more graphics-rich design integration, and for smaller spaces. Here are some logo variations in various sizes.

• 500 x 540
• 350 x 378
• 200 x 216
• 150 x 162
• 100 x 110

• 350 x 350
• 200 x 200
• 100 x 100
• 50 x 50
• 40 x 40
• 16 x 16

Here are some vector-based versions of the logo for a scaling up,  larger versions, working with designers, etc.

• logo.eps
• logo.svg
• logo.pdf
• logo-vectorized.png
• logo-vectorized-277×300.png

Typeface

Our default font for body text is Arial. For headings of any sort use Helvetica.

Whenever written in any sort of marketing or advertising context, write the name as it is in the logo, all caps, with the at sign: ENGLISH @ WORK. You can write it all out on one line, or stack it on two. If you stack it, you can fit the tagline beneath it, same width, but this necessitates the name being written in at least 26pt font to make the tagline readable at 8pts.

Letterhead

Here is a dummy word doc with embedded logo in upper left and contact info in footer. Use the text box for body text.

E@W-letterhead.docx

Colors

Logo red is HEX #AB0F22. Colors from Color Scheme Chooser.